For creators, formulators & manufacturers: work out the true cost of what you make — materials, labor, packaging, overhead — then apply a market-tested markup so every sale is actually profitable.
Candle & wax-melt sellers typically price 2.5–4× true cost.
Handmade soap and skincare commonly support 3–5× true cost.
Perishable and shelf-stable food products usually run tighter, 2–3× true cost.
Jewelry, textiles, art & mixed handmade goods typically land 2–3.5× true cost.